YANSS 182 – Why we find A/B testing icky when it comes to policies, practices, medicine, and social media

In 1835, at a tavern in Bavaria, a group of 120 people once met to drink from a randomized assortment of glass vials. Before shuffling them, they divided the vials into two sets. One contained distilled water from a recent snowfall and the other a solution made by collecting 100 drops of that water and […]

YANSS 182 – Why we find A/B testing icky when it comes to policies, practices, medicine, and social media

Author: Shane O'Mara

Neuroscientist

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