Under many conditions (including difficult and stressful ones), people rely on heuristics (cognitive shortcuts that enable decisions) and are prone to effects of social processes such as groupthink. We have a guide from more than fifty years of data in experimental psychology and experimental brain research to understand how human rationality and reason is bounded… Read More
Tag: Daniel Kahneman
Decision making via nonconscious cognitive processes – AKA heuristics or ‘gut instincts’
Via my Brain for Business blog, a short piece on the adaptive rationality of nonconscious decision-making processes and the work of Gerd Gigerenzer. h/t: the HBR Blog Network – Harvard Business Review.